Properties Plus is an innovative package bundling a set of our most popular web-based content, which encourages regular participation by players and enhances their involvement with the lottery. Complemented by MDI’s licensed brands, Properties Plus provides an exceptional value for lotteries.

Properties Plus includes everything lotteries need to implement an integrated, internet-based marketing initiative that addresses several critical challenges, including:

• Delivering more value for players without sacrificing margins
• Creating a more dynamic presence on the internet
• Strengthening relationships with existing players, especially more regular players
• Broadening appeal to younger adult demographic groups
• Establishing a robust database of players and transactions
• Developing new, efficient marketing tools to build sales
• Reducing costs and demonstrating ROI

Components of the Properties Plus package include:

• Points for Prizes^®
• Players Clubs
• Play It Again™
• Interactive Games
• Licensed Properties
• Subscription Platform
• Database Analysis & CRM
• Easy Entry Validation
• Player Registration Module