MDI has been breaking new ground on the internet since 2001, creating innovative, effective ways for lotteries to attract players, enhance their play experience and drive sales. As we celebrate our 10-year anniversary of internet work, we also reach a momentous milestone — the launch of our 300th promotional web site for a lottery. Check out some of the other milestones that have helped establish MDI as the industry’s leader for web-based services.

2001

  • With the ELVIS™ GOOD LUCK CHARM 3RD CHANCE SWEEPSTAKES, New Jersey Lottery becomes MDI’s first customer for internet services.

  • MDI’s trademarked LOTTERY BONUS ZONE® becomes the cornerstone of New Jersey’s internet VIP CLUB.

  • Our SECOND CHANCE BONUS ZONE® brand is introduced for other entry website customers: Hoosier Lottery and Kentucky Lottery.

2002

  • Virginia Lottery enables its first entry websites, managed by MDI.

2003

  • MDI introduces internet entry services for the California Lottery and Michigan Lottery.

  • Massachusetts Lottery becomes an MDI internet service customer in support of their HARLEY-DAVIDSON® instant game.

2004

  • Web services expand to include New Mexico Lottery and Washington State Lottery.

  • MDI is awarded a contract to build an internet-based players club for the Michigan Lottery.

  • Michigan’s WINDFALL Dream Drive promotion becomes MDI’s first internet entry website associated with an online lottery game.

2005

  • The PLAYER CITY™ loyalty club launches in Michigan with the industry’s first managed social media program for lottery players, and other features not previously seen in the industry.

  • The Ohio Lottery becomes the first lottery to use our proprietary EASY ENTRY™ ticket validation process as they initiate internet entry service under MDI’s management.

  • MDI also brings lottery internet 2nd chance to players in Arizona and South Carolina.

  • Pennsylvania Lottery begins using our internet services to promote their MDI games.

  • With poker-themed instant games exploding in popularity, MDI develops its first web apps – How To Play Lottery Hold ‘Em and Hold ‘Em Handbuilder-- for players, lottery staff members and retailers.

2006

  • We bring the first lottery internet entry promotions to Delaware, Minnesota, Georgia and Tennessee.

2007

  • MDI’s portfolio of lottery websites reaches 100.

  • We launch Tennessee’s PLAY IT AGAIN!™ – the industry’s first multiple-game internet entry program.

  • Our internet service extends to lotteries in Colorado, Florida, New York, North Carolina, Rhode Island, Texas and Wisconsin.

  • We build websites for 13 lotteries coast-to-coast in support of MDI’s first linked-game promotion – DEAL OR NO DEAL.

  • MDI provides a web-based application that Washington State Lottery players use to find solutions to Sudoku puzzles printed on the backs of instant tickets.

2008

  • We bring internet entry capability to the D.C. Lottery and Massachusetts Lottery.

  • Internet lottery fun enters a new era when we integrate an animated Flash game into the New York Lottery’s MONOPOLY® 2nd Chance Sweepstakes.

2009

  • MDI’s portfolio of lottery websites reaches 200.

  • PROPERTIES PLUS® and POINTS FOR PRIZES® debut with the unveiling of the Arkansas Scholarship Lottery’s Players Club web site — an exciting platform for delivering player rewards, including a PLAY IT AGAIN 2nd chance entry program.

  • POINTS FOR PRIZES also launches in Minnesota, as MDI takes over management of the LUCKY MN player’s club.

  • We launch the Massachusetts Lottery RED CARPET VIP CLUB and INSTANT REPLAY – the Michigan Lottery version of PLAY IT AGAIN.

  • We initiate lottery web entry service for Maine, Oklahoma and Pennsylvania.

2010

  • MDI’s portfolio of lottery websites reaches 300.

  • MDI acquires GAMELOGIC®, the industry’s premier supplier of internet-based lottery entertainment, further establishing our expertise and presence as a leader in web-based solutions for the Lottery industry.The Montana Lottery PLAYER’S CLUB becomes the first MDI-managed web portal built around their rich library of interactive games, and the GAMELOGIC® platform also debuts in Arkansas.

  • As a component of its PROPERTIES PLUS program, MDI provides its first subscription sales system for the Minnesota Lottery, enabling players in-state to buy subscriptions over the internet for most of the lottery’s online draw games.

  • We build and launch the VIP PLAYERS SUITE in Tennessee, integrating PLAY IT AGAIN! and various licensed game entry promotions under the player club umbrella.

  • MDI launches www.lotterymusicstore.com, where lottery players can get music downloads using points awarded in instant game promotions or player loyalty programs.

  • Lottery web entry services are introduced in Connecticut, Vermont, and West Virginia, bringing to 33 the number of lotteries who have benefited from MDI’s internet mission since 2001.